Advertising: Panera Favorites Campaign
When our team was called on to get customers voting for their Panera Favorite while at Sapient, I was deep in a Mad Libs obsession. We developed "Ode Crafter," an experience across social media where customers create and share animated Odes to their favorite food items. The engagement was off the charts - with over 2 million views and over 69,000 Odes crafted. See the video here - password Panera.