Advertising: Panera Favorites Campaign
Called on to get customers voting for their Panera Favorite, I was inspired by Mad Libs. We developed "Ode Crafter," an experience across social media where customers create and share animated Odes to their favorite food items. The engagement was off the charts - with over 2 million views and over 69,000 Odes crafted. See the video here - password Panera.